Wednesday, June 24, 2009
BR1-09:GUCCI BUISNESS IN FASHION
A lot of women all over the world are into fashion all through the ages. How about you? Do you like owning expensive fashionable things such as clothes, bags, jewelry and accessories? As for me, I'm not crazy about it that much. However, I'm interested in how come fashion enamors women. Through one of the famous labels Gucci , I want to try to find out the reason.
The label GUCCI was made by an Italian man Guccio Gucci. His first store was not for women but horses. He and his wife made and sold luggage and leather products for horses. Their store was small and he was not rich at the beginning. One day, he got an idea. He made handbags using the designs of the leather products for horses. The GG logo was from a stirrup and the green/red/green lines were from horse's saddle. The bags caught the attention of people because they were unique and utilitarian. By 1939, Gucci company became national famous. Guccio Gucci died in 1953 but his five sons took over his company. Gucci continued getting bigger and finally it became worldwide in the 1970s. Since then They've worked hard to be in fashion, even though fashion is always changing, and they are still in fashion today.
I think there are 2 big reasons why fashion enamor women all over the world. The first reason is that the products are strong and utilitarian not only fashionable and the another one is that they always develop their products. High quality and Development. That's the key to success!
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